The Zonta Club of Montevideo, Uruguay, in Region South America, released orange balloons to bring awareness to gender-based violence on 25 November, the International Day for the Elimination of Violence Against Women.

Wearing all black, the club members gathered outside the famous “Montevideo” sign on La Rambla, an avenue that goes along the city’s coastline.

The demonstration caught the attention of passersby, bringing awareness to the issue.