On 2 November, all Bulgarian clubs of Zonta International launched the I am RADA project to combat domestic violence, with initiatives across Sofia, Plovdiv, Burgas, Varna, Veliko Tarnovo, Ruse and Stara Zagora. The campaign features the Rada doll, a symbol of support for victims of domestic violence, positioned in public places alongside orange-painted benches illuminating parks and streets. Each doll carries a QR code linking to the “HELP ME” app, developed by the National Office for Legal Assistance, where victims can access resources and contacts for support.

District 30 Governor Yana Gencheva emphasized that the campaign aims to protect all victims, including men, affected by violence. “Rada is our hope and belief for a world without violence, a world where everyone has equal rights,” said Diana Ivanova, director of Area 05, District 30.

As part of the campaign, Zonta encourages citizens to show their support by taking photos with the Rada dolls and sharing them on social media with the hashtag #АзСамРада. The project is supported by the Bulgarian Women’s Fund and the European Union and aims to foster a culture of respect and safety for all.