Last year for Zonta Says NO, the Zonta Club Jönköping, Sweden, made an orange chair, and this year, members created their own “Orange Lady,” crafted with materials donated by Optimera Värnamo, a local building supply company. The original orange chair is once again on display at Kulturhuset Spira, while one of the new Orange Lady installations has been placed in the storefront windows of Nordic Wellness along the city’s pedestrian street. Another is displayed inside the Nordic Wellness facility at Jönköping University. Nordic Wellness, a national gym chain, has partnered closely with the club to amplify the campaign.

A Zonta member who also works as an instructor at Nordic Wellness led three fully booked classes with “orange passes,” where participants could donate any amount via Swish to support the cause. The Orange Lady was prominently featured in the studio during these sessions. Nordic Wellness further supported the campaign by promoting Zonta’s message on its social media channels and preparing goodie bags for class participants. The club also visited the gym to speak about Zonta’s mission and raise awareness among members.

Landmarks in Jönköping, including the town hall, the County Administrative Board and the bridge at Spira have been illuminated in orange to mark the 16 Days of Activism and show the city’s collective stand against gender-based violence.