The Zonta Club of Paradise Point Inc, Australia, amplified the global 16 Days of Activism Against Gender-Based Violence campaign through a series of highly-visible, community actions across the Gold Coast, Queensland. Working collaboratively with community partners, the club ensured that the message “Zonta Says NO to Violence Against Women” was widely seen, discussed and heard in public spaces.

A key feature of the campaign was the Orange the World Walk, which brought together Zonta members, supporters and community participants to demonstrate solidarity and commitment to ending gender-based violence. Despite challenging weather conditions that reduced turnout, participants maintained a strong advocacy focus, underscoring their determination to advance the cause.

To extend the campaign’s reach, Zonta Orange Ladies were strategically placed in Gold Coast community centres, local Members of Parliament offices and hospitals. These visual installations served as conversation starters, raising awareness among staff, visitors and service users in everyday settings.

The club also partnered with the Gold Coast City Council to illuminate landmarks and public buildings in orange throughout the campaign period.