Since the beginning of May 2015, members of the Zonta Club of Kungalv have been knitting, crocheting, embroidering and stitching in orange with the message Zonta Says NO. Late at night on 25 November, club members went out in the rain and storm and decorated the two parks of the towns of Kungälv and Stenungsund with their knitted Zonta Says No graffiti. Statues, benches, posts and trees were all decorated in bright orange. Attached to the messages was a QR-code that directed the viewer to the club’s home page where a presentation of the campaign was posted with the Zonta logo and Zonta Says NO to Violence against Women banner.
During the same night, the club sent a press release to all the local newspapers wrapped in an orange tube to catch the attention of the editorial staff. The club’s president was interviewed by all three local papers and the club got the front page and two full pages with pictures of its message plus a smaller article. This was the club’s way of sending a hard message in a soft way to the local community and the local media.