The Zonta Club of the Fleurieu Peninsula Inc, District 23, created a digital display promoting the Zonta Says NO to Violence Against Women campaign. The Shine the Light project was a joint project between the Zonta Club of the Fleurieu Peninsula Inc and the local government of the city of Victor Harbor.
The façade of the local cinema which is in the main street of the city was illuminated with a digital art display that reflected ‘Zonta Says NO to Violence.’
The façade has been used by the city in the past to promote tourism and city council embraced the concept of supporting Zonta to further the cause. Council staff and Zonta members workshopped with local digital artists to produce a dynamic and thought-provoking digital display.
The display shone during the 16 Days of Activism Against Gender-Based Violence and was seen by thousands of people. The display ran on a loop from 25 November to 10 December, from sun down to sun up.
The digital display aimed to communicate the responsibility community members have to end the perpetuation of abuse toward women. It conveyed the message that boys need to be taught how to show respect toward women from a young age.
The digital artists were mindful that this was a public place open to all ages and were asked to use orange as a predominant color. White was also used to reflect White Ribbon.
Along with this display, the Zonta Club of the Fleurieu also provided bystander training, facilitated by the YWCA as part of their Rise Above the Pack program.