The Zonta Club of Mitchell, Australia, visited local businesses and organizations leading up to 25 November with a letter of introduction and an “Orange Lady.” The project asked local groups to collectively display the “Orange Lady” in a prominent position within their business or organization so staff, customers and passers-by could view ‘her.’

The ‘Orange Lady” will be displayed throughout the 16 Days of Activism Against Gender-Based Violence. Every day during the 16 days of activism to end violence against women, businesses and organizations hosting the Orange Lady are featured on the club’s social media platforms.

Their business is highlighted, and they are thanked for raising awareness in our local community and being part of the solution. The project has been widely and wholeheartedly supported throughout the local area. Businesses have been very positive, keen to show their support and appreciative that they have featured their participation on social media.

The club has also gained many “followers” on Instagram, and our posts have been shared on Facebook. The project has been a great success because of its simplicity, and all members have been able to contribute, creating a high impact with a small amount of effort by everyone.