The Zonta Club of Schwaebisch Hall, Germany, partnered with the Unicorns Football Team for the Zonta Says NO to Violence Against Women campaign in 2024. Both the men’s and women’s teams participated by sharing an Instagram post during the 16 Days of Activism, reaching more than 30,000 followers across Germany and Europe. As multiple-time German Bowl winners, including in 2024, the Unicorns’ involvement brought significant visibility to the campaign.

For the campaign photo, players from both teams joined club representatives, including club president Monika Sigloch, cooperation initiator Simone Schöllhammer, and PR chair Christina Bühler. The post was reposted by Zonta Union Germany and shared on the club account, while the local newspaper dedicated half a page to the collaboration.

The partnership was particularly impactful as football, a male-dominated sport, took a strong stand against violence against women. The initiative raised awareness not only through social media but also within the local community, as many residents approached club members after reading about it in the newspaper.

The collaboration was developed through discussions with the Unicorns’ club president and PR manager, emphasizing the importance of advocacy in sports. The campaign banner and media coordination were managed by the club, ensuring a unified message.

Following the success of this initiative, the club is now considering organizing a charity game with the Unicorns in 2025, further strengthening the partnership and advocacy efforts.