The Zonta Club Torino, Italy, has joined the United Nations’ UNiTE campaign, which designates the 25th of each month as Orange Day, a global call to raise awareness and take action to end violence against women and girls. This year’s campaign places special focus on combating digital violence.

Orange, a symbol of hope and a brighter future free from violence, serves as the visual hallmark of the campaign. On the 25th of every month, activists, governments and partners around the world unite under the #OrangeDay banner, wearing the color and promoting actions that challenge violence in homes, public spaces, workplaces, schools and online.

As part of this effort—and in alignment with the annual 16 Days of Activism Against Gender-Based Violence—the Zonta Club Torino, supported by the Municipality of Turin, the Municipal Women’s Council, SMAT Turin and several local associations, illuminated the fountains of Piazza CLN in orange. The club also organized a flash mob in front of the fountains to publicly reject gender-based violence “today more than ever.”

The club also held an impactful exhibition, “How Were You Dressed?”—a powerful response to a question still too often posed to survivors. Through displayed clothing items, each representing a real case, the installation exposes the harmful myth that attire can explain, justify or lessen violence. Each garment urges viewers to witness, reflect and challenge ingrained stereotypes that perpetuate victim-blaming.

Event organizers emphasized that gender-based violence is not a private matter but a violation of human rights and a systemic societal issue. They called for collective responsibility, stressing that change must come from listening, education, respect and the courage to dismantle cultural norms that enable abuse.

The exhibition encourages a shift in perspective:
the right question is not “How were you dressed?” but “Why did someone believe they had the right to harm you?”

The club expressed gratitude to all partners, supporters and individuals who contributed stories and made the initiative possible.