As the world marks the 16 Days of Activism to End Gender-Based Violence from 25 November to 10 December, the Zonta Club III of Colombo, Sri Lanka, kick-started its campaign with an Advocacy and Legislative Awareness program for employees at the Spring & Summer garment factory in Maharagama. Executives from the organization attended the event who will carry this message further to the more than 100 female working team.

Past President and founder member of Zonta Club III of Colombo, Shiranthi Gunawardena, who also serves as president of the Sri Lanka Women Lawyers Association, addressed participants alongside officials from the Sri Lanka Police Bureau for the Prevention and Investigation of Abuse of Children and Women. Club President Shera Hassen also joined the activity, reinforcing the organization’s commitment to prevention and legal awareness.

This year, the club marked the 16 Days of Activism under the theme, “UNiTE to End Digital Violence Against All Women and Girls,” which highlights the increasing prevalence of technology-facilitated abuse. Studies show that between 16% and 58% of women have experienced some form of digital violence, including harassment, non-consensual image sharing, stalking and online exploitation. Experts note that digital violence mirrors societal gender inequalities and can result in severe psychological, physical and economic consequences.

In response to these challenges, Zonta Club III of Colombo emphasized the six strategic pillars guiding efforts to end digital violence: accountability, prevention, justice, response, economic empowerment and research. As part of its local advocacy, the club commissioned an electronic billboard at a major junction in Kollupitiya, Colombo 3, calling attention to the campaign and urging public action.