On 24 November, the Zonta Clubs of Fukui Fine and Fukui, Japan, hosted an illumination ceremony at the Dinosaur Plaza located at the west exit of Fukui Station. With the support from the prefectural and city governments, as well as organizations advocating for women and girls, the beloved dinosaur monument, an iconic symbol of the region, was lit in orange and purple to raise awareness and call for an end to violence against women and girls.

The ceremony attracted a diverse group of participants, including representatives from women’s support organizations, Z club students, families with children and local residents. Local media also covered the event, helping to amplify the message throughout the community.

Fukui is known as one of Japan’s largest dinosaur fossil excavation sites, and dinosaurs hold a special place in the hearts of residents. Illuminating this familiar landmark in the campaign’s advocacy colors prompted natural, everyday exposure to the message, making the issue of violence more visible and relatable to the public.

Participants shared thoughtful and supportive comments such as:

• “I hope to see continued progress toward gender equality.”

• “Violence should never be tolerated—women, men, and children all deserve safety. Thank you for your efforts.”

This initiative successfully contributed to:

• Raising public awareness of violence against women and girls,

• Increasing the visibility of Zonta International’s mission, and

• Strengthening collaboration with the local community.