On 25 November 2025, the Zonta Club of Amherst Area, Canada, led a community-wide advocacy effort as the Town of Amherst officially proclaimed Zonta Says NO to Violence Against Women Day, marked by a flag-raising ceremony.

The event was part of the global Zonta Says NO to Violence Against Women and UNiTE campaigns and focused on raising awareness of violence against women and girls, including both offline and online forms of abuse. In advance of the day, the club implemented a strategic communications campaign, issuing press releases to local and regional media outlets and extending invitations to elected officials and community partners. Coverage included publication in local and regional newspapers and a radio interview with club president Lisa Emery.

Mayor Robert Small, town councillors, representatives from Lilac Place for Women, Anchor Youth Space, the Amherst Police Department and Zontians gathered at the community flagpoles for the ceremony. Mayor Small read the official proclamation declaring 25 November 2025 as Zonta Says NO to Violence Against Women Day, followed by remarks from Emery, who reinforced the campaign’s call for awareness, prevention and collective responsibility. The Zonta International flag was then raised, and orange Zonta Says NO ribbons were distributed to attendees.

Following the event, the Town of Amherst shared the proclamation, photos and a summary of the ceremony through its website and social media channels. The Zonta Club of Amherst Area also sent formal correspondence to the federal Minister of Women and Gender Equality and the Premier of Nova Scotia—copied to local Members of Parliament and the Legislative Assembly—urging strengthened legislative and policy responses to digital violence against women and girls.

Throughout the 16 Days of Activism, the club amplified advocacy messages through daily social media posts supporting Zonta Says NO and the UNiTE 2025 campaign. Community partners expressed appreciation for the club’s outreach and emphasized the importance of coordinated action rather than working in isolation.

The campaign holds particular urgency in Nova Scotia, where domestic violence was declared a provincial epidemic in September 2024. Since 2019, demand for women’s shelter services has increased by 182%, with approximately 4,800 women and children accessing support last year. The province also reports one of Canada’s highest rates of youth cyber violence, while the Amherst area lies along a known human trafficking corridor, underscoring the need for sustained, visible and informed advocacy.