As a first measure to raise awareness, the Zonta Club of Portland, District 8, encouraged the Mayor of Portland to officially proclaim 25 November as International Day for the Elimination of Violence Against Women, which he has now done.

Additionally, members lit the Morrison Bridge orange as part of the Zonta Says NO to Violence Against Women campaign.

During the lighting event, two members were interviewed by KOIN 6 TV and appeared on the 5:00 p.m., 6:00 p.m. and 11:00 p.m. news. In addition, the video and an article appeared on their website. Another station, KGW-TV, posted a video of the bridge lit up on Facebook with the headline: The Morrison Bridge is lit orange tonight to recognize International Day for the Elimination of Violence Against Women. The Portland Tribune newspaper also posted an article on their website. All of the news coverage has received many positive reactions online, increasing Zonta’s presence in the city.