As part of the global 16 Days of Activism campaign, the Zonta Club of Jelgava, Latvia, launched two interrelated projects in 2024: a striking environmental art installation and its annual “Heart-to-Heart” recognition event.

Straw Dolls Installation
The club’s unique environmental project, “Straw Cannot Be Hurt, but a Woman? Recognize Violence!”, features 12 large-scale straw dolls displayed in Jelgava’s city center, accompanied by real-life stories of violence. Each poster includes a QR code linking to resources for victims, raising awareness and providing support to the public. The installation, located in one of the busiest pedestrian zones, has drawn widespread attention and engagement, with daily stories shared on the club’s Facebook platform.

Heart-to-Heart Awards
The club’s annual event honored four specialists from law enforcement and public services for their dedication to combating violence against women. Awards highlighted significant achievements, mentorship and social responsibility, drawing attention to the vital work these individuals perform daily.

Impact and Reach
The project exceeded expectations, engaging approximately 16,000 social media visitors, with 900 tuning in for live-streamed events. Coverage from national and regional media further amplified its reach, including features on Latvian national television, news portals, and local press. Public engagement at the installation site, with residents stopping to read, photograph, and use QR codes, underscored the success of the initiative.

The Zonta Club of Jelgava’s efforts not only raised awareness but also fostered public dialogue, recognition and actionable support, contributing to a safer, more informed community.