During the 16 Days of Activism, Basel and Liestal, Switzerland, launched impactful initiatives to combat violence against women. The Basel Theater pyramids were illuminated in orange with key messages, while seven animated short videos based on real testimonies, were screened across eleven locations, including cinemas, community centers and the University of Basel.

To reach women in need, 5,000 flyers titled “Dare to Take the Step Towards a Life Free of Violence” were distributed in over 30 locations, including libraries, hospitals and doctors’ offices. A powerful interview with a domestic violence survivor was published in two local magazines, reaching 200,000 readers.

The campaign’s social media efforts on Instagram, LinkedIn and Facebook featured daily posts, generating thousands of engagements and sparking critical conversations. One member noted, “If only one person has decided to give this topic a space in their thoughts and feelings thanks to the campaign, critical thinking has been initiated, which leads to moving out of violence, it has already been worth it.”