Zonta Club of Hervey Bay brings back Orange Ladies

During the 2021 16 Days of Activism Against Gender-Based Violence, the Zonta Club of Hervey Bay Inc, Australia, hoped to run two separate projects. The first project was to repeat their efficacious Orange Ladies in the Workplace Project, and the second was an inaugural Business Briefing Boho Breakfast. However, due to various circumstances and time constraints, the club focused on the tried, tested and proven Orange Ladies in the Workplace Project for 2021 and planned to launch the Boho Breakfast in 2022.

The club decided that increasing their social media presence would be more beneficial to bring the Orange Ladies further into the public limelight. To achieve that goal, the club deemed it was necessary to ensure that the first sourced and secured as many business hosts as they had Orange Ladies. They incentivized local businesses by approaching a patron of previous functions, Go Rail Retail, who kindly provided 10% vouchers for each participating business as thank-you-raffle prizes.

With Go Rail Retail’s support, the club managed to position all 16 full-sized and an extra two desktop-sized Orange Ladies. In fact, they ended up having to wait-list a few businesses should any participant pull out. Thus, the club successfully secured and increased their future coverage of workplaces for their Orange Ladies. The workplaces that featured the Orange Ladies ranged from police stations, medical centers, vet and pet care, personal care and much more, with all the Orange Ladies front and centered. Employees were briefed on the reason behind the Orange Ladies, and business owners and managers also provided employees’ names for the raffle prizes.

The 2021 Orange Ladies in the Workplace Project plan focuses on participation to the general public by running a social media campaign. The club encouraged and rewarded the public to take a photo with an Orange Lady, post it on social media and tag the club and other like-minded accounts.

The club increased its reach in Hervey Bay and internationally as well.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s