The Zonta Club of Madison, USA, launched its 2021 16 Days of Activism Against Gender-Based Violence on Facebook on 25 November. This year’s campaign focused on domestic violence, sexual assault and elder abuse. Not only was the campaign heavily featured on the club’s and club members’ Facebook pages, but it was marketed on District 6’s profile as well.

Throughout the 16 Days of Activism, the club also initiated several other activities.

16 Day of Activism Proclamation

The Madison Common Council presented a 16 Day Resolution recognizing 16 Days of Activism on 16 November. A press conference was held on 17 November to present a proclamation signed by local law enforcement and representatives and Club TerriJo Saarela. 

Lighting Madison in orange

The club successfully got two buildings lit orange: the Madison Municipal Building and the Dome on the Overture Center for the Arts. They also distributed orange ribbons in baskets to area businesses with information cards promoting the Umbrella Walk. 

First annual Orange Umbrella Brigade Walk

The campaign concluded on 11 December at the club’s first annual Orange Umbrella Brigade Walk at the Wisconsin State Capitol. Participants joined in to tell their vision of a future without domestic violence. Wisconsin State Assemblyperson Lisa Subeck presented a proclamation from Governor Tony Evers. 

The club’s activism and public demonstrations received coverage on the local CBS and Fox News stations during the campaign.